MARCH/APRIL 2012 eNEWSLETTER

MARCH/APRIL 2012 Article

Credit Card Payments on the Go

Today's technology allows us to do almost anything from anywhere at the touch of a button. Credit card sales that once had to be completed with an active phone line and a dedicated terminal can now be fulfilled from a smart phone or tablet computer. For small and midsized businesses, this readily accessible, real-time functionality creates an instant virtual sales counter at any location. With the ability to process sales immediately through mobile payments, you can close sales more quickly, encourage customer loyalty, and boost your bottom line.

The growing mobile payment trend
If you're concerned that customers won't warm up to the idea of mobile payments through a cell phone, there's no reason to worry. A March 2010 report by Generator Research* found that the worldwide market for mobile payments will grow to $633.4 billion by 2014, and businesses will take advantage. The same report expects to see 490 million mobile payment users by 2014. You can't afford to overlook or ignore the importance of a mobile payment solution to your business.

The benefits of mobile payments
The attraction of accepting mobile payments is easy to understand. Businesses benefit from convenience and expediency. They can easily generate new sales opportunities at trade shows, in the field, or on the go, and they can close sales while the customer is present. Other mobile devices such as laptops and tablets can also be turned into virtual terminals, and credit cards can either be swiped with a reader or keyed in to the device manually.

The costs of mobile payments
The relatively low cost of accepting mobile payments makes this solution accessible to every business. Many businesses already supply their employees with a smart phone or laptop, so a separate terminal isn't necessary. You may need to purchase a mobile payments processing app for your smart phone, and regardless of the option you choose, you will need a merchant account to process your transactions. Mobile payment processors offer a variety of fee structures, from low monthly payments fees to taking a percentage of every transaction, and many charge a small setup fee to establish your account.

Choosing a mobile payments solution
Every business has to determine the best solution for its needs, but here are some important features to look for in order to ensure you are investing in the safest, most affordable, and most reliable system:

  • Avoid a payment fee structure where your costs increase as your sales increase (provider takes a percentage of each transaction).
  • Ensure the mobile payment solution integrates with your existing accounting software and automatically flows into your system.
  • Choose a device and a provider that can support your sales volume and sales venues and grow with you as your needs change.
  • Use a provider that is PCI compliant and places a high priority on security. Both hardware encryption and software encryption are essential.
  • Verify the provider's expertise in the industry and stability as a company.

The advantages of Sage Mobile Payments
Sage Mobile Payments can give your business the unlimited ability to process credit cards on the spot from any location. This solution offers a secure, PCI-compliant, end-to-end mobile system that works on over 400 devices and integrates easily into your accounting system. Sage does not charge mobile transaction surcharges and offers low monthly fees for merchant services. Combine Sage Mobile Payments with your Sage merchant account, and you have an integrated payment solution with no third-party requirements. Setup is quick and easy and can be initiated with just one phone call. Finally, when you choose Sage Mobile Payments, you choose to partner with a company that has more than 30 years of experience working in the global business software and payments industry. You can trust Sage to support you as business grows and changes.

* "Mobile Payments: 2010 to 2014," Generator Research, March 29, 2010. Accessed at: http://www.generatorresearch.com/productinfo.php?pid=303

 

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