Alexandre Attal is a General Manager for Sage North America, a subsidiary of Sage Group PLC, the world’s leading vendor of business application software for midsize enterprises. Attal manages Sage ERP X3 North American operations and is responsible for strategic product and marketing development, sales, and professional services. In addition, as an executive for Sage Europe, he is in charge of international business development for Sage ERP X3, one of the major application platforms of the Sage Group.
With more than 20 years of sales and marketing experience in the technology industry, Attal has a proven track record of developing business value for both large and midsize customers in various industry segments. Prior to his current position, Attal held multiple management responsibilities at IBM. After becoming IBM France General Manager in 1995, he moved to IBM Corporation in the US in 1997. His career at IBM includes leadership positions in product marketing, distribution channel sales, and services management. He operated Freelance.com, an Internet venture offering technology services, before becoming CEO of X3 developer Adonix in 2001. Adonix was acquired by Sage Group in 2005.