Senior VP and GM, Global Product Development and Marketing, Sage CRM Solutions
Larry Ritter is senior vice president and general manager of global product management and marketing for Sage CRM Solutions, leading product strategy, development, testing, and marketing for the Sage CRM Solutions product family comprised of ACT! by Sage, Sage CRM and Sage SalesLogix.
Mr. Ritter has 20 years of software industry experience and, prior to Sage, lead product development efforts for Citrix Systems and Hewlett Packard. He joined Sage in 2004 and as a senior executive within the company’s Global CRM Organization has helped evolve the ACT! product line for use by corporate customers and specific industries, guide Sage CRM and Sage ERP front and back-office integration, and lead the re-architecture of the Sage SalesLogix platform.
At Citrix, Mr. Ritter was responsible for worldwide IT infrastructure planning projects for security, application deployment, and network management. During his HP tenure, he was responsible for software development tools that enabled companies to embed microprocessors (Intel, Motorola and others) into various industries including aerospace, manufacturing, automotive and gaming.
Larry Ritter is senior vice president and general manager of global product management and marketing for Sage CRM Solutions, leading product strategy, development, testing, and marketing for the Sage CRM Solutions product family comprised of ACT! by Sage, Sage CRM and Sage SalesLogix.
